Privacy Policy

Information we collect

We collect information that you provide directly, information collected automatically, and information from third parties as permitted by law.

Information you provide

• Account and order details: name, shipping address, billing address, email, phone number.
• Payment details: payment method, card brand and last 4 digits (processed securely by our payment partners; we don’t store full card numbers).
• Pre‑order and waitlist information: product selections, size, preferences.
• Customer support: messages, attachments, and related metadata.
• Marketing preferences: newsletter opt‑in/opt‑out choices.

Information collected automatically

• Device and usage data: IP address (with approximate location), browser type, device identifiers, pages viewed, referring/exit pages, and timestamps.
• Cookies and similar technologies to remember your preferences, maintain your cart, and measure site performance.

Information from third parties

• Payment processors (e.g., your bank, card network, or digital wallet provider) to confirm payment and prevent fraud.
• Shipping and address services to validate delivery details.
• Analytics and ad partners that help us understand site usage and the effectiveness of our marketing.

How we use your information

• Provide, personalize, and improve our products and services.
• Process and fulfill orders and pre‑orders; arrange shipping; provide order updates.
• Authenticate users, maintain security, and prevent fraud.
• Communicate with you about your account, orders, product updates, and promotions (you can opt out of marketing at any time).
• Conduct analytics to understand performance and improve customer experience.
• Comply with legal obligations and enforce our terms.

Cookies and similar technologies

We use the following types of cookies:

• Essential: required for site functionality (e.g., cart, checkout, security).
• Analytics: help us understand site traffic and performance.
• Marketing: help us deliver and measure ads relevant to your interests.

You can manage your preferences below or via your browser settings. Blocking some cookies may affect site functionality.

How we share information

We may share information in the following circumstances:

• Service providers and processors: e.g., hosting, payment processing, fraud prevention, shipping, customer support, analytics, and marketing services. These providers are bound by contractual obligations to protect your data and use it only on our instructions.
• Business transfers: in connection with a merger, acquisition, or asset sale.
• Legal and safety: to comply with law or legal process, respond to lawful requests, or protect the rights, property, and safety of Era 8 Apparel, our customers, or others.
• With your consent: when you direct us to share or otherwise consent to sharing.

We do not sell personal information for money. We may engage in online advertising practices that could be considered “sharing” or “targeted advertising.” See “Your privacy rights” for opt‑out options.

Data retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Typical retention periods:

• Orders and invoices: 7 years (tax and accounting requirements).
• Support tickets: up to 3 years after resolution.
• Marketing preferences: until you unsubscribe or your account is deleted.
• Analytics data: typically 14–26 months, where applicable and configurable.

Advertising and analytics

We may use analytics tools (for example, Google Analytics) and advertising partners to measure performance and show relevant ads. These partners may set cookies or read your device identifiers.

• Opt out of interest‑based ads: NAI, DAA, DAAC (Canada), EDAA (EU).
• Browser controls: you can clear or block cookies and reset ad IDs in your device settings.

Your privacy rights

Depending on your location, you may have rights to access, correct, update, delete, or port your personal information; withdraw consent; or object to/limit certain processing, including targeted advertising or “sharing.”

How to exercise your rights

• Email us: [email protected].
• Use in‑site controls below to manage consent and opt‑out of targeted ads “sharing.”
• Unsubscribe from marketing via the link in our emails.

U.S. state privacy disclosures (e.g., CA, CO, CT, VA, UT)

• Right to know/access and data portability.
• Right to delete (subject to certain exceptions).
• Right to correct inaccuracies.
• Right to opt out of sale or sharing and targeted advertising.
• Right to non‑discrimination for exercising your rights.

EEA/UK and other regions

If you are in the EEA/UK, our legal bases include performance of a contract (to fulfill your orders), legitimate interests (to improve and secure our services), consent (for certain marketing/analytics), and legal obligations. You may lodge a complaint with your local supervisory authority.

We may verify your request and identity to protect your information. Authorized agents may act on your behalf where permitted by law.

Do Not Track

Your browser may offer a Do Not Track (DNT) signal. Because there is no industry standard for responding to DNT, we currently do not respond to these signals. We do honor applicable opt‑out mechanisms described in this policy.

Children’s privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete such information.

Security

We implement technical and organizational measures designed to protect your information, including encryption in transit, access controls, and safeguards against fraud and abuse. However, no method of transmission or storage is 100% secure.

International data transfers

We operate in the United States. If you access our services from outside the U.S., your information may be transferred to, stored, and processed in the U.S. and other countries that may have different data protection laws. Where required, we use appropriate safeguards for such transfers.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. We will post the updated policy with a new effective date. Material changes will be highlighted where appropriate.

Contact us

Privacy controls

Use these settings to manage consent for non‑essential cookies and targeted advertising. Your selections apply to this browser and device and can be changed at any time.